Showing posts with label GCC. Show all posts
Showing posts with label GCC. Show all posts

Monday, 12 March 2012

COMING OF AGE - DUBAI's GULF FOOD - Pastry Perfection

I have visited several food exhibitions in the past few years and have even read comments about some European competitions of this very year that stated the level of entries was not up to scratch, for the global stage.
Personally I believe that we all have so much to view on Facebook, Google and Blogs that our day to day acceptance of new desserts and pastries is so high, that when we go to international competitions and exhibitions our expectations are merely far too grand. After all we have all probably watched the YOU TUBE videos of the creations before us, being prepared in training videos on the internet just days or weeks before.
A surprise is not one when you have seen the product being prepared now is it!???

So imaging my surprise this year when at the Gulf Foods exhibition in Dubai and seeing the high calibre of desserts on display.
I comment about the desserts and not other items such as cakes, wedding cakes, or centerpieces because ,well they have their place in the world but I don't believe a wedding cake can really be judged by chefs-even pastry chefs. There are just some things that are too open for personal opinion in this subject. After all I've been asked by some brides in my own businesses to make some modern creations which I know full well a judge would be horrified at, yet the brides in my store were willing to pay several thousand dollars for the privilege.
One mans trash is another treasure right !!
A wedding cake can only be judged on techniques, most of which are aged and to be judged well usually is so overly garnished in these techniques that no modern bride would want the thing near her wedding.

And don't forget Im talking the Middle East . I have close friends who have businesses based upon Wedding Cakes and in their region the older techniques are definitely still modern.
IF we are going to have a Wedding cake competition then shouldn't the thing be about 4 metres high and made mostly of styrofoam with 800 portions cut in the back kitchen for the guests !!
Is technicality to be judged or pure creativity.
Most of you will say that the answer is somewhere in the middle, but based on judging parameters and guidelines I prefer to argue not. Another subject which I find little personal favor with are bread centre pieces. Few modern buffets use them, even fewer do them well and in reality the best are made from salt dough not bread at all.
I get it, but I don't.
I'm a lover of the intricacies. I love centerpieces of chocolate and sugar for it proves the correct use and understanding of both mediums. Crystallised or blotchy sugar shows incorrect temperatures or handling as does bloomed chocolate which can't be hidden or forgiven. New techniques and infinite detail are still being created and blowing away our minds year after year in both realms, I just don't see the same advances in new age salt dough techniques.
Of coarse all personal opinions and I am well aware there will be opposition.
But this blog is about the brilliance of pastry in Dubai in 2012. I just wanted to show (albeit a few weeks late) some of the entries and to loudly say congratulations to the pastry staff and their chefs of DUBAI and the GCC for their top work, dedication and advancements over the past few years. The Middle East was once seen as blip on ones resume, today any resume of worth shows at least some time worked with the Gulf Region.  Our region is now renowned for its high standards, its pushing of the envelope in all areas of creativity and those of us that do work here all well know that some of the worlds most creative chefs, are born in the GCC and greater MENA region.
There was once when you had to whisper, I work in the MIDDLE EAST, there was a time people even feared coming here, but today all chefs can proudly scream I AM FROM THE MIDDLE EAST, and people will show us their attention.
Well done to all those who competed in 2012 in Dubai.
You have much of which to be proud .










Thursday, 21 July 2011

Rewards for Good Things

Some things in life truly surprise you. They are few and far between but they happen.
Someone recently queried my sanity at spending the Bd 20,000 or $75,000 on publishing Arabian Dreams on limited release, throughout just the Middle East. My reply, was , well "I BELIEVED IN THE PROJECT."
Many of us who cook, never invest in ourselves throughout our career . Yet we are our greatest tool. We are not about knives, but about ourselves. A chef does not stand back and point to his expensive knife box and say,"There, that is the sum of my career".
This is not my "ouevre", I believe there is more inside me yet to come, but its pretty dam close. If the remainder of my career I do nothing more than sit back and reflect upon the pride of the effort my team where I work,  made to help produce the dream which was ARABIAN DREAMS, then I will truly be blessed anyway.
I am not a religious person to any great extent, but I do believe if you put good things out into the universe you will be rewarded. (A harsh lesson a GM I know is currently learning on the opposite end of that scale)
ARABIAN DREAMS has definately been a good thing and has been accepted into the universe by thousands of people. Not only has the book become the BEST ARABIC TITLE COOKBOOK IN THE WORLD and on the list of TOP 57 COOKBOOKS of 2011 but it has also sold far greater numbers than I ever hoped for.
If "Success is based upon the amount of risk you are willing to stomach", then risk I did. 
Today Arabian Dreams is to be found in Abu Dhabi at Blossum Cakes store, In Egypt through the Egypt Chef's Association, In England through Squires Kitchen store and On-line, through Lebanesebooks.com can be found in Australia through Fred Mayer imports NSW, and throughout the Middle East in Jashanmal bookstores, booksarabia.com, and in all good bookstores (including Waitrose supermarket in Dubai) through the Middle East.
Starting this week ARABIAN DREAMS has been lucky to garner some truly blessed PR at the hands of amazing magazines. Three full pages in Spinney's FOOD magazine, Dubai, a whole 4 colour pages in HELLO magazine MIDDLE EAST Edition July 23rd publication and more in Dubai Voyager Duty Free magazine and we hear soon to come to Tabloid Saturday in the GULF NEWS newspaper.
Ten months it has been released now and yet sales continue to climb and PRess becomes greater every passing day. To those who joined the Arabian Dream and the most amazing book i have ever been part of, thank you from the bottom of my heart. This book is not about personal gain, but about proving that REAL CHEFS still have a voice in this world. Many publishers prefer home economists and designers who barely cook, because CHEFS are too professional (yes I have a dozen letters from publishers stating that). ARABIAN DREAMS was born, produced, written , photographed and paid for by a team a CHEF who had a belief that the words and the food meant something and deserve to be set free into the universe. Rewards for good things are truly a blessing,

For those of you who do not live in the MIDDLE EAST, please try and get your hands upon a copy to view photos of amazing food, the read the words of Gary Rhodes about the beauty of the Middle East and to read the text from myself and my team who labored over this book of New Age Middle Eastern Concepts.
Before you judge the Middle East based upon news broadcasts, learn about its history and its culture and especially its food. Do not be swayed by politics or fighting. Yes its bad, but there are millions more people working hard within the Middle East who are surviving and trying to tell the world how amazing this place really is. Like any country, there are problems, but below the surface and below the headlines, the people, the culture and the food are an absolute blessing. Even we who live here, are sometimes blinded by its sands. Yet take a day off and most of us wonder at why we would ever consider to leave its shores.
Inside the kitchen we have no boundaries, other than the limits of your imagination and your skill. Step inside a Middle Eastern kitchen and you will find the true United Nations, the absolute Gulf Co-operative Council and a world of absolute freedom.
Thank you to everyone for your interest in ARABIAN DREAMS and may all your DREAMS come true.


Spinney's FOOD magazine available throughout Dubai and the UAE August 2011
Third page of Spinney's FOOD Magazine Middle East 


HELLO Magazine Middle East Edition July 23rd 2011
ARABIAN DREAMS, now selling in Cairo through the Egypt Chefs Association, In Paris at the Librarie Gourmande, In Abu Dhabi at Blossum Cakes, Jashanmals bookstore in Bahrain and also in stores in UAE, Dubai, Qatar and Kuwait. Call Swiss Food in Bahrain for a copy in Qatar or Bahrain or go online at Amazon.com, Lebanesebooks.com, Squireskitchens.com and Booksarabia.com.