Showing posts with label pastry. Show all posts
Showing posts with label pastry. Show all posts

Friday, 24 June 2011

Modern Media

This blogging stuff takes a while to understand. Dinsosaur thinking has no place in this fast,efficient and techno world. It's taken me months to work out how to post the PR that has been received for ARABIAN DREAMS. I needed to as we are about to be hit with an onslaught of more from the recent press tour of Dubai. 
BAHRAIN CONFIDENTIAL 2011

Anyway, Hope some of you enjoy it and I hope it inspires a few to buy a copy of the book. Thanks. Don't forget its available through www.lebanesebooks.com, www.amazon.com, www.squires-kitchens.com and www.booksarabia.com.  It is available at the Librarie Gourmand in Paris and available through the Egypt Chefs Association, Cairo. In the Middle East its available through JASHANMALS bookstores, Jashanmal online, Waitrose Supermarket in Dubai, McGrudy's bookstores and through Swiss Foods Ingredients in Bahrain and Qatar. and In Australi it's available through Gary Willis at Fred Mayer Imports in Sydney.

BAHRAIN THIS MONTH MAGAZINE 2010

SPINNEYS FOOD MAGAZINE DUBAI 2010
SQUIRES MAGAZINE UK DECEMBER 2010

OH LA LA MAGAZINE 2011


Wednesday, 9 February 2011

The Dinosaur Enters the Techno Age

I’ve entered the world of blogging rather late. I was called a dinosaur even today by a gorgeous young lady who could not believe I knew so little about the internet. My fault for spending 30 years in the kitchen and thinking the world evolved around the very next meal. Well at least dessert. (Do we really have to suffer entrĂ©e and main course just to get to the best bit of any meal? One of life’s conundrums!)
I’m so late to the internet though that I feel I should be entering it as Ships Log Stardate 922011.
 ARABIAN DREAMS- the first book in a decade
Tarte d'Isis
Adagio
Chocolate Chiboust Tartlets
Gateau Mamool
Anyway, better late than never.
Over the coming entries, I will post some of the amazing delicacies the team and I create as we travel the Middle East and produce some of the most stunning pastries, hopefully you will ever see.
The team works hard, and we are always developing something new, something to test ourselves and the taste buds we feed. Hopefully in our creating we achieve a fine balance of Arabic flavors, New Age creationism and traditional desserts. I spend time in Paris each year seeking the latest trends and take these ideas home to our test kitchen to develop our Arabian Dreams.
That is exactly how the book, ARABIAN DREAMS got started. An idea, a dream and some delicious desserts. Today the book, after just 3 months in release has achieved an award as One of the Top 57 Cookbooks of the World for 2010 and is shortlisted as one of the top fours books for BEST ARABIC TITLE COOKBOOK IN THE WORLD. (More on Arabian Dreams- Middle Eastern Desserts for the Next Generation, in later posts)
I’ll continue posting thoughts, theories and a few recipes as we go along from here. Some posts will be days apart, some may be weeks, but we will be back eventually, our passion never dies, simply the hours in the day are sometimes not long enough.
Happy cooking!!